Project scope 

/ART DIRECTION
/BRAND SYSTEM
/PITCH DECK
/DIGITAL CONTENT
/UI DESIGN 

Surge_Logo__VerticalWhite

Decoding the immune system, turning data into precision healthcare solutions. 

Context

At the crossroads of data and medicine, Surge turns biomarkers into precision insights. The challenge was to work with inherently abstract concepts — millions of invisible data points and immune signals — and create a visual identity that makes this complexity both powerful and clear. Breaking away from conventional medical codes, the design establishes a bold, modern language that stands out within the healthcare ecosystem.

Client location / France & USA, San Francisco

Missions

Art direction
Brand system / logotype, colors, typography, icons
Pitch Deck design
Print / Cards, flyers, clothing
Digital / Web UI guidelines & Linkedin posts
Digital Brandbook

CMO / Valentin Picot
CEO / Julien Hedou

Site Development / Wawww studio
Film / Doze Studio

Concept

Surge stands at the crossroads of translational medicine and data science, shaping immune fingerprints through advanced biomarker algorithms. Its visual identity captures this mindset: clinical elegance set against fluid constellations of data, evoking a cosmic dimension where complexity becomes legible. The deep blue is not medical but cosmic, signaling ambition and discovery.

This vision emphasizes the interconnection of disciplines — scientists, engineers, statisticians — uniting knowledge to transform abstraction into precision care. At its core lies personalization: each patient’s immune profile as a compass for medicine’s future. Minimalist forms meet the vastness of data, creating an identity that balances clarity, elegance, and disruptive force.

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COLORS
Holographic blue
Omic data landscapes
TEXTURES
Abstract & Data
LAYOUT
LAYOUT
Uncluttered
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GRAPHICS
Payload icons

Logotype

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SURGE__Profile Pic Blue
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FingerPrint

At the heart of the logo, a stylized fingerprint symbolizes each patient’s unique immune profile and Surge’s mission to turn complex data into personalized, actionable care.

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Intersection

Two interlinked circles create impact, balancing stability and movement while symbolizing translational medicine’s bridge between research and practice

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Biomarkers

Six markers in the fingerprint represent core biomarkers while honoring the brand’s six founders.

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Echo of a Logo

At the core of Surge Care’s visual identity lies its logotype. The design elements that shape it — immune fingerprint patterns, biomarkers, and circular forms — are expanded into a broader visual language, seamlessly applied across all print and digital media to ensure consistency and impact.

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Colors

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Typography

Chivo

LOWERCASE & UPPERCASE

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz

NUMBERS

0123456789

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Website

Surge_site_mobile_01
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Icons set

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Nature Biotechnology (Cover Illustration) Publication January 2024 

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Linkedin Posts

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Office Stationary

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Figma Brandbook (mini-website)

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Client's Review

Valentin Picot

CMO

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Julien Hedou

CEO

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Selected Works

JonaBrand System
Darphin - Skin HarmonyArt Direction & graphic design
SurgeBrand system
BiomicsBrand system
Les 3 FresnesBrand identity
Darphin - Under The SkinArt Direction & graphic design
Darphin - Winter Garden Holidays 2021Art Direction & graphic design
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Contact

clara lei studio

Working from Normandy, France
claralei@claraleistudio.com
+33 6 60 59 06 56

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