Project scope
/ART DIRECTION
/BRAND SYSTEM
/PITCH DECK
/DIGITAL CONTENT
/UI DESIGN
Decoding the immune system, turning data into precision healthcare solutions.
Context
At the crossroads of data and medicine, Surge turns biomarkers into precision insights. The challenge was to work with inherently abstract concepts — millions of invisible data points and immune signals — and create a visual identity that makes this complexity both powerful and clear. Breaking away from conventional medical codes, the design establishes a bold, modern language that stands out within the healthcare ecosystem.
Client location / France & USA, San Francisco
Missions
Art direction
Brand system / logotype, colors, typography, icons
Pitch Deck design
Print / Cards, flyers, clothing
Digital / Web UI guidelines & Linkedin posts
Digital Brandbook
CMO / Valentin Picot
CEO / Julien Hedou
Site Development / Wawww studio
Film / Doze Studio
Concept
Surge stands at the crossroads of translational medicine and data science, shaping immune fingerprints through advanced biomarker algorithms. Its visual identity captures this mindset: clinical elegance set against fluid constellations of data, evoking a cosmic dimension where complexity becomes legible. The deep blue is not medical but cosmic, signaling ambition and discovery.
This vision emphasizes the interconnection of disciplines — scientists, engineers, statisticians — uniting knowledge to transform abstraction into precision care. At its core lies personalization: each patient’s immune profile as a compass for medicine’s future. Minimalist forms meet the vastness of data, creating an identity that balances clarity, elegance, and disruptive force.
Logotype

FingerPrint
At the heart of the logo, a stylized fingerprint symbolizes each patient’s unique immune profile and Surge’s mission to turn complex data into personalized, actionable care.

Intersection
Two interlinked circles create impact, balancing stability and movement while symbolizing translational medicine’s bridge between research and practice

Biomarkers
Six markers in the fingerprint represent core biomarkers while honoring the brand’s six founders.
Echo of a Logo
At the core of Surge Care’s visual identity lies its logotype. The design elements that shape it — immune fingerprint patterns, biomarkers, and circular forms — are expanded into a broader visual language, seamlessly applied across all print and digital media to ensure consistency and impact.

Colors
Typography
Chivo
LOWERCASE & UPPERCASE
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
NUMBERS
0123456789



Website
Icons set
Nature Biotechnology (Cover Illustration) Publication January 2024

Linkedin Posts
Office Stationary

Figma Brandbook (mini-website)

Client's Review
Valentin Picot
CMO
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Julien Hedou
CEO
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Selected Works








Contact
clara lei studio
Working from Normandy, France
claralei@claraleistudio.com
+33 6 60 59 06 56