Project scope

/ART DIRECTION
/CONCEPT
/CREATIVE STRATEGY
/SHOOTING DIRECTION
/RETOUCH SUPERVISION
/DIGITAL CONTENT SUPERVISION

Winter Garden, Darphin’s holiday campaign celebrating botanical beauty and festive elegance

Context & Role

As Art Director at Estée Lauder Companies, I led Darphin’s Holiday campaign “Winter Garden,” reimagining the brand through a modern, festive, and botanically inspired universe. I developed the concept, visual language, and photo/video directions, guiding production and digital adaptations across social media and the brand website.

My Missions

Art Direction Campaign’s visual language, mood & aesthetic
Concept Creative idea, narrative foundation
Creative Strategy Seasonal vision aligned with brand heritage
Graphic Design Key visuals, compositions, layouts
Shooting Direction Photo & video brief, on-set direction
Retouch Supervision Post-production follow-up
Digital Content Supervision Social media & web adaptations

Partners

Still life photographer Cécilia Poupon
Director Thomas Lachambre
BTS & still life photographer Calypso Mahieu
Producer Obvious

Concept

We had at heart to reveal the essence of the brand in this moment of intense celebration and togetherness. We imagined a Winter Garden as a botanical refuge in the heart of the long winter night. A space where everyone is invited to slow down, glow and reconnect. The baroque inspirations and the color palette composed of gold, green and blue tones give to the campaign a feeling of luxurious nature and abundance, softness and cocooning, just like the feeling of a Darphin's cream on skin.

COLORS

Botanical Opulence

TEXTURES

Parisian floral Patio

LAYOUT

Axial bold & gold

GRAPHICS

Botanical Ornaments

Film

Shot as an immersive sequence, the film moves through a baroque Parisian Winter Garden. It unveils an opulent universe of celebration showing a generous decor, colorful vegetation, tender interactions and glowing skin. Its close frames evoke belonging, warmth...the discreet luxury of Darphin.