About

I’m Clara, an independent Art Director and Visual Designer with a decade of experience in luxury, beauty and creative agencies in Paris.
Today, I run Clara Lei Studio from Normandy, where I focus on building refined visual identities, digital experiences and narrative-led creative work for beauty, wellness, culture and science-driven brands.

Driven by both strategy and sensibility, I blend luxury codes with clarity, craft and emotional intelligence. I love translating complex ideas into elegant, tactile and meaningful visual systems, from brand identities and design languages to digital interfaces, film direction and campaign worlds.

For the past years, my work has grown through trust and word-of-mouth.I work closely with founders, creative teams and researchers to understand their vision and give it shape with precision.

Before founding my studio, I spent ten years in Paris as an Art Director in beauty and luxury environments, working both agency-side and brand-side (Estée Lauder / Darphin). That experience taught me to master storytelling, product narratives and elevated craft, and to work seamlessly with global teams.

I’m also a certified 200h Yoga Alliance teacher. This influences the way I work: grounded, intentional, attentive, and deeply human-centered.

Today, between Normandy and Paris, I collaborate with brands and people who value creative clarity, long-term thinking and visual excellence.

Over the past three years, my work has grown almost entirely through word-of-mouth. The trust and generosity of my clients have shaped the studio as much as my own vision. Each collaboration becomes a conversation, and each successful experience naturally leads to the next: a quiet, organic way of growing that I value deeply.

I work closely, with care and transparency, and my clients often stay for years. Their recommendations have become the most meaningful proof of the work we create together: considered, effective, and built on genuine connection.

Contact

clara lei studio

Working from Normandy, France
Mail → claralei@claraleistudio.com