Project scope

/ART DIRECTION
/CONCEPT
/CREATIVE STRATEGY
/SHOOTING DIRECTION
/RETOUCH SUPERVISION
/DIGITAL CONTENT SUPERVISION

A visual odyssey merging advanced science, precious botanicals, and timeless elegance.

Context

As Art Director at Estée Lauder Companies, I led the campaign for Stimulskin Plus, Darphin’s most prestigious skincare franchise, blending advanced science with rare botanical actives. This project marked a shift toward a new, more futuristic visual language, reflecting both innovation and heritage. Developing this distinct territory, while maintaining Darphin’s transversal codes was a unique creative exercise that redefined the brand’s expression of luxury and performance.

My Missions

Art direction Campaign’s visual language, aesthetic
Concept Creative idea, narrative foundation
Creative Strategy Aligned brand vision, storytelling, and artistic direction
Graphic Design Graphic elements, layout
Shooting Direction Shoot prep & direction
Retouch Supervision Post-production follow-up
Digital Content Supervision Adaptation across digital, motion, and social platforms

Partners

Creative direction & art buying Internal
Social Media Content Laura Bruneteau
Still life photographer Olivier Arnaud
Beauty photographer Julien Vallon
Model (video) Maja Simonsen
Model (photo) Camille Pidoux
Director Raphaël Hache
DOP Fabien Benzaquen
Editor Sébastien Legallo
Set Design / SFX Eric André
Production & Postproduction Onirim
Make-Up Lisa Legrand @Airport Agency
Hair Anita Bujoli @backstageagency
 

Concept

Stimulskin Plus is inspired by the idea of a journey: an exploration from the surface to the heart of the skin. The product’s high-performing delivery technology and futuristic design evoked a voyage reminiscent of Jules Verne’s Voyage to the Center of the Earth. From this narrative, I developed a visual universe blending space imagery, data art, and topographic structures, a transition from macro to micro, from cosmos to cell. Through minimal compositions, metallic tones, and immersive motion, the campaign expresses both exploration and renewal.

COLORS

Emerald & Metal

TEXTURES

Skin & Lab

LAYOUT

Bold

GRAPHICS

Skin network

Film

The film uses a forward-moving travelling shot, like scanning a shifting landscape, to create a deep sense of immersion. Each sequence becomes a passage, guiding the viewer through ingredients, skin, and actives on their mission to restore youth from within. A minimal palette of silver, gold, and deep green reinforces the film’s luxury-biotech feel.

Campaign Universe

Social Media

Outcomes

These creative codes became the foundation of the visual language now used across the Stimulskin+ franchise. They established the core aesthetic and narrative cues that continue to guide how the brand expresses performance, luxury, and deep skin transformation today.

Projects