Project scope 

/ART DIRECTION
/BRAND SYSTEM
/PITCH DECK
/DIGITAL CONTENT
/UI DESIGN 

Logo_Biomics
Poweredbysurge

Advanced AI platform unlocking new dimensions in biomarker research and discovery. 

Context

Born out of Surge, Biomics is the tangible extension of its vision: a platform where abstract data turns into actionable discovery. If Surge reimagines how biomarkers transform precision medicine, Biomics delivers the means to act—providing scientists with an AI-driven tool to analyze and validate complex omics data. The challenge was to create a seamless continuity between the two identities: distinct yet harmonized, united by a shared cosmic aesthetic. Where Surge embodies ambition and exploration, Biomics channels that energy into practice, positioning itself as the engine of innovation that bridges vision and execution.

Client location / France & USA, San Francisco

Missions

Art direction
Brand system / logotype, colors, typography, icons
Pitch Deck design
Print / Cards, flyers, clothing
Digital / Web UI guidelines
Digital Brandbook

CMO / Valentin Picot
CEO / Julien Hedou

Site Development / Wawww studio
Film / Doze Studio

Concept

Biomics embodies the operational core of Surge’s vision, transforming omics data into tangible discovery through advanced AI frameworks. Its identity reflects this mission: bold geometry inspired by the James Webb Telescope, where hexagonal forms symbolize the mapping of invisible molecular networks. Metallic gradients and cosmic contrasts echo the atmosphere of space exploration, situating biomarker discovery within a futuristic and ambitious landscape.

The concept highlights the transition from vision to execution — an interface where scientists, data, and algorithms converge. If Surge evokes possibility, Biomics materializes it, offering a co-pilot for research that simplifies complexity without diminishing its depth. At its essence lies precision: a platform designed to make the unseen visible, bridging galaxies and cellular structures in a shared quest for knowledge.

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COLORS
Holographic Tones
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TEXTURES
Data Landscapes
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LAYOUT
Capsules & Modules
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GRAPHICS
Geometric Gateway

Logotype

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Designing Identity Through Geometric Space Engineering

The logotype echoes the engineered geometry of space exploration, with angular cuts and hexagonal cues recalling modules and airlock doors. This design balances technical rigor with symbolic depth, evoking a gateway to discovery. Its proportions ensure a striking presence at large scale while remaining clear and recognizable in the smallest formats.

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Colors

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Typography

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Website

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Software

(UX/UI design: WAWWW Studio)

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Visual Identity in Print

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Brandbook

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Client's Review

Valentin Picot

CMO

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Julien Hedou

CEO

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Selected Works

JonaBrand System
Darphin - Skin HarmonyArt Direction & graphic design
SurgeBrand system
BiomicsBrand system
Les 3 FresnesBrand identity
Darphin - Under The SkinArt Direction & graphic design
Darphin - Winter Garden Holidays 2021Art Direction & graphic design
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Contact

clara lei studio

Working from Normandy, France
claralei@claraleistudio.com
+33 6 60 59 06 56

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