Project scope
/ART DIRECTION
/BRAND SYSTEM
/PITCH DECK
/DIGITAL CONTENT
/UI DESIGN

Advanced AI platform unlocking new dimensions in biomarker research and discovery.
Context
Born out of Surge, Biomics is the tangible extension of its vision: a platform where abstract data turns into actionable discovery. If Surge reimagines how biomarkers transform precision medicine, Biomics delivers the means to act—providing scientists with an AI-driven tool to analyze and validate complex omics data. The challenge was to create a seamless continuity between the two identities: distinct yet harmonized, united by a shared cosmic aesthetic. Where Surge embodies ambition and exploration, Biomics channels that energy into practice, positioning itself as the engine of innovation that bridges vision and execution.
Client location / France & USA, San Francisco
Missions
Art direction
Brand system / logotype, colors, typography, icons
Pitch Deck design
Print / Cards, flyers, clothing
Digital / Web UI guidelines
Digital Brandbook
CMO / Valentin Picot
CEO / Julien Hedou
Site Development / Wawww studio
Film / Doze Studio
Concept
Biomics embodies the operational core of Surge’s vision, transforming omics data into tangible discovery through advanced AI frameworks. Its identity reflects this mission: bold geometry inspired by the James Webb Telescope, where hexagonal forms symbolize the mapping of invisible molecular networks. Metallic gradients and cosmic contrasts echo the atmosphere of space exploration, situating biomarker discovery within a futuristic and ambitious landscape.
The concept highlights the transition from vision to execution — an interface where scientists, data, and algorithms converge. If Surge evokes possibility, Biomics materializes it, offering a co-pilot for research that simplifies complexity without diminishing its depth. At its essence lies precision: a platform designed to make the unseen visible, bridging galaxies and cellular structures in a shared quest for knowledge.
Logotype
Designing Identity Through Geometric Space Engineering
The logotype echoes the engineered geometry of space exploration, with angular cuts and hexagonal cues recalling modules and airlock doors. This design balances technical rigor with symbolic depth, evoking a gateway to discovery. Its proportions ensure a striking presence at large scale while remaining clear and recognizable in the smallest formats.
Colors
Typography





Website
Software
(UX/UI design: WAWWW Studio)


Visual Identity in Print
Brandbook

Client's Review
Valentin Picot
CMO
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Julien Hedou
CEO
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Selected Works








Contact
clara lei studio
Working from Normandy, France
claralei@claraleistudio.com
+33 6 60 59 06 56