Context & Role

Jona is a New York–based health-tech company using AI to decode the gut microbiome, translating complex bacterial data into actionable insights for personalized health. Partnering from day one with the CEO, a Brand Strategist & the team, I shaped the brand system, digital & print assets to align science, clarity, and emotion. Today, Jona has delivered over 1.2 M insights, guiding a new era of personalized health with gut microbiome's science combined to AI.

Client location /  USA
Leo Grady  CEO 
Jillian Sue Head of Product
Sha Zhan Former Head of Product
Maclay Ramsay  UX Designer
Audra Walker UI Designer

My Missions

Art direction concept, visual territories, photo direction
Brand system logo, type, colors, icons, layout
Print packaging, cards, flyers, branded clothing
Digital website, product UI guidelines, Social Media Content static & motion
Brandbook brand system documentation

Partners

Brand Strategist Lexi Kafkis
Images AdobeStock & Firefly
Software UX UI in-house product team
WebSite Developers Wawww studio
Packaging Manufacture Cosmosid Manoj Dadlani
Clothing SwagUp
Print Moo.com

Concept

Jona’s identity is guided by the spirit of exploration—an odyssey into the hidden world of the gut microbiome, made possible by cutting-edge technology. Inspired by NASA’s iconic logotype, it evokes the pursuit of discovery across vast, uncharted frontiers. The palette bridges ocean depths with subtle skin tones, uniting immensity and intimacy. Organic textures suggest the microbiome’s complexity, while icons recall the symbolic language of early art—humanity’s first attempts to map the unknown. The result is a sober yet powerful identity, anchored in the myth of Jonah and other founding stories of transformation, discovery, and progress.

Logotype

Colors

Typography

SORA

LOWERCASE & UPPERCASE

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz

NUMBERS

0123456789

Icons

Packaging

Digital content

Keynote

Brand Video

Providers brochure

Brandbook

Client's Reviews

"Clara is one of the most talented designers I’ve ever worked with."

"Her impeccable taste and attention to detail come together in work that’s not only visually stunning but conceptually sharp. She understands design as both an art and a strategy, creating beautiful work that’s also deeply thoughtful and effective."

Contact

clara lei studio

Working from Normandy, France
Mail → claralei@claraleistudio.com