Surge is a french-american start-up created in 2021 by a brilliant team of physicians, professors and searchers in biotechnology and AI.

Surge aims to predict & prevent complications for patients attending a surgical intervention by using innovative machine learning algorithms, to decode patient’s immune system.

SURGE I BRAND IDENTITY

MISSIONS
BRAND IDENTITY
GRAPHIC DESIGN
PITCH DECK DESIGN
BRAND BOOK DESIGN
DESIGN GUIDELINES

Biotechnology was a brand new theme to me. A deep-dive in the tech-medical brands universe was essential to understand the context in which Surge would exist. A close work with the team and a step by step approach lead us to create a vibrant and consistent identity, startup-tailored, developed in the Pitch deck, website and many other component.

Brand's notions

I built the brand system on the dynamic representations of 3 notions : Interconnection, Profiling & Transformation

The Interconnection express the brand's core, by its ability to create a new dialog between Human & Science, past & future, patients & doctors.
The (immune) Profiling is the brand's key technology.
The Transformation is the brand's purpose of Surge: the renewal of healthcare with a patient-oriented approach. Surge allows doctors to know more about the specificities of each patient's immune system and so to adapt the decisions and treatments.

DEEP BLUE
27 O 105

GREY
243 246 251

GREEN
0 197 144

GRADIENT
207 252 199
142 245 247

Typography & layout

Nunito light

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SpaceMono regular

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Pitch deck - extract

The identity uses recognizable & dynamic pictograms & illustrations that play the role of anchors in many supports. Pitch deck, linkedin posts, website & newsletters use the same graphic codes to preserve consistency and uniqueness through all the communication.

Systems

Applications

My process allow my clients to get more autonomy. Once the brand identity is defined, I can design and deliver keynote files. These ones are reusable and editable: Linkedin posts, pitch deck, board investors updates....