PROJECT // SURGE / BRAND IDENTITY

Decrypting
the immune system

Founded in Silicon Valley, Surge is led by a team of six talented individuals from Stanford, Harvard, Sorbonne, and Ecole Polytechnique. Surge is the end-to-end platform that transforms complex biological data into clinically actionable insights — ready to improve patient care.

CHIEF OPERATIONAL OFFICER : VALENTIN PICOT (SURGE INTERNAL)
SITE DEVELOPMENT : STUDIO WAWWW
FILM & 3D IMAGES : DOZE STUDIO

CONCEPT

Surge stands at the crossroads of translational medicine and data science, building immune fingerprints through advanced biomarker algorithms. The brand's visual identity captures this interplay where structured, clinical elegance meets fluid data constellations — projecting a bold, premium presence in the healthcare landscape.

TRANSLATIONAL SCIENCE I DATA & IA I PREMIUM HEALTHCARE

VISUAL UNIVERSE

LOGOTYPE

FINGERPRINT

At the heart of the Surge logo, the stylized fingerprint symbolizes the unique immune profile of each patient. It reflects Surge’s mission to translate complex biological data into highly personalized, clinically actionable insights — shaping a new era of precision care.

INTERSECTION

The two interlinked circles give the logo a strong visual impact. This simple geometry captures attention while conveying both stability and movement. This interconnection evoke translational medicine — bridging fundamental research and clinical practice.

BIOMARKERS

The six distinct markers within the immune fingerprint represent key biomarkers extracted from complex multiomic data. They also pay tribute to the six founders behind the brand.

Echo of a Logo

At the core of Surge Care’s visual identity lies its logotype. The design elements that shape it — immune fingerprint patterns, biomarkers, and circular forms — are expanded into a broader visual language, seamlessly applied across all print and digital media to ensure consistency and impact.

OFFICE STATIONNARY