Project scope

/ART DIRECTION
/BRAND SYSTEM
/PITCH DECK
/DIGITAL CONTENT
/UI DESIGN

Decoding the immune system, turning data into precision healthcare solutions.

Context & Role

Surge is an ambitious Franco-American healthtech startup, founded by a team with backgrounds from Stanford, Polytechnique, and Harvard. I partnered with them from day one, shaping investor decks, brand foundations, and a visual system that evolved with the company, up to their €7.5M fundraising milestone.

Client location France & USA
Julien Hedou CEO
Valentin Picot CMO
Brice Gaudilliere Co-Founder
Dyani Jones Scientific Advisory board

My Missions

Art direction concept, narrative, visual territory
Brand system logo, type, color, icons, layout
Pitch Deck impactful investor decks
Print Cards, flyers, apparel...
Digital UI guidelines, social templates
Digital Brandbook interactive, scalable documentation

Partners

Photographer Yannis Nivault
Developers Wawww studio
Film & 3D Doze Studio
Clothing Main Gauche
Print Moo.com

Concept

Surge explores the frontier between translational medicine and data science — a place where immune fingerprints emerge from complex algorithms. The visual identity translates this vision into form: clinical precision infused with cosmic depth, where data becomes constellation. The deep blue is not medical but cosmic, echoing ambition and discovery. At its core, Surge celebrates the dialogue between scientists, engineers, and statisticians — disciplines converging to turn abstraction into clarity, and research into care.

COLORS

Holographic blue

TEXTURES

Abstract & Data

LAYOUT

Uncluttered

GRAPHICS

Payload icons

Logotype

FingerPrint

At the heart of the logo, a stylized fingerprint symbolizes each patient’s unique immune profile and Surge’s mission to turn complex data into personalized, actionable care.

Intersection

Two interlinked circles create impact, balancing stability and movement while symbolizing translational medicine’s bridge between research and practice

Biomarkers

Six markers in the fingerprint represent core biomarkers while honoring the brand’s six founders.

Echo of a Logo

At the core of Surge Care’s visual identity lies its logotype. The design elements that shape it (immune fingerprint patterns, biomarkers, and circular forms) are expanded into a broader visual language, seamlessly applied across all print and digital media to ensure consistency and impact.

Colors

Layout

Typography

Chivo

LOWERCASE & UPPERCASE

Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz

NUMBERS

0123456789

Website

Icons set

Nature Biotechnology (Cover Illustration) Publication January 2024

Linkedin Posts

Office Stationary

Figma Brandbook (mini-website)

Client's Reviews

"L'évidence du talent de cette créatrice"

"Travailler avec Clara, c’est avant tout collaborer avec une artiste. Elle capte l’essence d’une vision, lui donne corps avec sens, audace et justesse. Chaque projet devient une œuvre, façonnée avec exigence, sensibilité et élégance. Une expérience rare, inspirante, d’une qualité sans pareil."