Project scope

/LOGOTYPE
/BRAND KIT
/TEMPLATE

A focused identity update for Abyssal, a Belgian advertising-film production company.

Context & Role

Abyssal wanted to modernize an identity that no longer reflected their energy or their place in the French–Belgian production ecosystem. I helped them rethink their positioning, values, and client experience, then translated that work into a refreshed logo and visual system. A mix of brand strategy, art direction, and design.

Client location Belgium Bruxelles
Victor Heymans Produce

My Missions

Art direction concept, narrative, visual territory
Brand system logo, type, color, layout
Presentation Deck templates
Print cards & apparel...
Mini-Brandbook interactive, scalable documentation

Concept

Inspired by Belgium’s creative irreverence, the identity plays on paradox: stable and fluid, structured and playful. The emblematic B from BXL becomes a strong marker, with minimal lines and bold color blocks creating a dynamic, flexible visual system with many declinations.

Logotype

Projects