Let's work together
Most of my clients are founders, researchers or product teams, sometimes discovering art direction for the first time. My approach is simple, transparent and collaborative: I work as your creative partner, not just as a designer. Together, we translate your ideas into concepts and a meaningful visual world.
Here is what our collaboration looks like.
01 Discovery &Alignment
Every project starts with a conversation where you share with me your story, your project and your goals.
My job is to listen, understand and translate.
Together, we define:
→ What we’re building (brand identity, illustrations, deck design…)
→ Your timeline and priorities
→ The emotional and strategic direction
→ What success should look like for you
→ A realistic budget based on what your project requires
I work on a €600/day basis, a full brand identity typically takes 10–12 working days, depending on complexity and deliverables. You know upfront what we’re building, what it includes and what to expect in terms of investment.
This phase includes:
◉ A dedicated 2-hour call where I collect everything I need to understand your brand deeply.
◉ A 'Creative Alignment Deck' : a short strategic document with an estimate, proposed scope and light moodboards to confirm the aesthetic direction.
This is not early design work, but a way to validate alignment and ambition before we begin, so we move forward with clarity and confidence.
02 Concept & Creative Foundations
Turning insights into a clear creative direction.
Based on the Discovery phase, I explore the visual universe of your brand: logotype, color atmospheres, typography, early composition ideas, illustration styles or layout principles.
You receive clear creative directions that are easy to understand, even without design experience. We review them together in a dedicated meeting. I guide you through each choice so the direction feels both inspiring and strategically aligned.
This phase includes:
◉ A 'Creative Board', presenting the direction in a clean, structured format (Keynote or Figma)
◉ A defined number of feedback rounds (usually 2), outlined in your estimate
◉ Feedback sessions via video call or email, depending on complexity
◉ A clear next step for the Design Development phase once the direction is approved
03 Design Development
The exploration ends and the brand takes shape.
I turn the chosen route into a refined visual system and start creating the first deliverables. In parallel, I build a Brandbook that captures and formalises the brand’s principles, so your identity is ready for real-world use.
The Brandbook can include :
→ Brand assets (logos, icons, typography, color palette, key-images)
→ Illustration development
→ Deck design structure and visual hierarchy
→ Photography guidelines
→ UI guidelines
This phase includes:
◉ Development of the full visual identity
◉ Creation of the first concrete deliverables (logos, layouts, illustrations, visual assets…)
◉ A Brandbook or visual guidelines that formalise the system
◉ 1–2 feedback rounds (as defined in your estimate) via call or email
04 Delivery & Implementation
Everything you need to use your brand confidently and consistently.
Once your project is approved, I prepare all final deliverables in the right formats, ready to use across digital, print or presentations. This may include:
→ A complete brand kit (brand library with assets in .svg, .png, .jpeg...)
→ Final illustrations (HD files)
→ A ready-to-send deck (Figma Slides, Google Slides, Keynote, PowerPoint)
→ Templates
→ Social and web assets (.jpg, .mp4, .gif)
→ Additional applications depending on your needs
I also walk you through how to use everything so you feel equipped and autonomous.
This phase includes:
◉ Brand library delivery, with all agreed assets
◉ A 1-hour walkthrough sessionto help you use everything confidently
Monthly Creative Partner
Ongoing creative support for brands that need consistency, agility and a trusted partner.
For teams who need regular design work, fast turnarounds or continuous creative guidance, I offer a monthly partnership. You access a senior Art Director without hiring full-time, with priority access each month.
What's included
4 days per month of creative work (€3,500/month) min. 3 months
→ Priority access to my schedule
→ Design and production of key assets (brand, decks, visuals, templates, updates…)
→ Creative support for launches, pitches
→ Flexibility to adapt the focus each month depending on your needs
Who is it for
This model is ideal for:
→ Founders launching a brand or product
→ Teams without internal design resources
→ Agencies needing recurring presentation materials
→ Wellness, beauty and science-driven brands growing steadily
→ Anyone who wants a consistent creative partner over time
Why this model works
◉ You get the benefit of a senior Art Director: consistency, intention, speed and clarity,
without the cost and commitment of a full-time hire.
◉ Your brand stays coherent, beautiful and well-executed month after month.
Contact
clara lei studio
Working from Normandy, France
Mail → claralei@claraleistudio.com