Clara Lei Studio

Independent Art Direction & Visual Design
France (Normandy & Paris)

About

I’m Clara, a French art director and designer with over ten years of experience shaping visual identities for luxury brands in Paris. I spent a decade in creative agencies and in-house teams, crafting campaigns and brand worlds for houses where precision, elegance, and storytelling are non-negotiable.
These years formed my eye and my discipline and also sparked a desire for something more direct, more human, and more meaningful.

After ten years in Paris, I chose to shift the way I work. I moved to Normandy, closer to nature and to the kind of creative life I wanted to build. Here, I founded my independent studio and began working directly with founders, scientists, entrepreneurs, and teams, without layers of intermediaries.
I wanted to understand the heart of the project, to speak with the people who carry it, and to translate their vision into thoughtful, poetic, and strategic design.

This desire for clarity also shaped another project very close to my heart: Les 3 Fresnes and Maisons Pommes, two homes we renovated and decorated with my partner. They now welcome guests year-round, and they continue to nourish my eye for interior design, atmosphere, and the emotional dimension of space.

My creative practice is also deeply connected to my personal practice. I’m a certified 200h Yoga Alliance yogi, and yoga has become both a discipline and a lens that influences how I design: presence, attention to detail, breath in the process, the ability to strip away the unnecessary and reveal what matters. It keeps my work grounded, intuitive, and attuned to the people behind the brief.

Today, my studio sits at the intersection of luxury codes, scientific storytelling, artisanal precision, and human connection.
I collaborate with clients across biotech, health-tech, prod agencies, and hospitality, helping them articulate their identity, elevate their visual language, and bring clarity to complex narratives. Whether I’m designing a brand system, an editorial story, a packaging universe, or a strategic deck, I work with the same philosophy: thoughtful design that feels alive, intelligent, and deeply rooted in meaning.

Over the past three years, my work has grown almost entirely through word-of-mouth. The trust and generosity of my clients have shaped the studio as much as my own vision. Each collaboration becomes a conversation, and each successful experience naturally leads to the next: a quiet, organic way of growing that I value deeply.

I work closely, with care and transparency, and my clients often stay for years. Their recommendations have become the most meaningful proof of the work we create together: considered, effective, and built on genuine connection.

Contact

clara lei studio

Working from Normandy, France
Mail → claralei@claraleistudio.com